Overview

Prerequisites & limitations

• You must have an active Klaviyo account and the Recurly Commerce (Prive) Klaviyo integration enabled in your merchant admin.
• Data backfill populates historical customer properties but does not retroactively fire subscription events—only new events after integration will trigger metrics.

Definition

The Klaviyo integration pushes Prive-specific metrics (e.g., subscription started, billing attempt failed) and customer properties (e.g., active subscriber count, pause status) into Klaviyo. These enrich your Klaviyo profiles and enable bespoke, event-driven flows and segments.

Key benefits

• Granular subscriber signals: Fire events for every lifecycle milestone—starts, pauses, cancellations, upcoming orders, and more.
• Rich customer profile: Surface counts of active, cancelled, paused, and skipped subscriptions for precise segmentation.
• Quick Actions: Embed actionable links (skip next order, reactivate) directly in emails to drive self-service and reduce support tickets.

Key details

Available Recurly Commerce metrics / events

Below is the complete list of Recurly Commerce metrics/events that will be sent to Klaviyo in real time:

Recurly Commerce metric / event properties

Each event is accompanied by a rich set of properties for granular segmentation:

Use Case: Leverage these events to create custom segments in Klaviyo (e.g., “All subscribers with paused subscriptions AND billing failures in the last 7 days”) and trigger tailored flows.

Available Recurly Commerce Customer properties

These properties are written to each Klaviyo profile under Custom Properties:

Quick actions

Embed “Quick Action” links in Klaviyo emails to let subscribers self-serve common tasks (skip next order, reactivate subscription, add add-ons, etc.).

1. In the Recurly Commerce merchant admin, configure a quicklink with a name and an action.

2. After the next Recurly Commerce metric fires (e.g., upcoming order or cancelled), the quicklink appears in the customer’s Klaviyo profile.

3. Reference the quicklink in a Klaviyo flow using the variable syntax {{ event.extra.quicklink_name }}.

   Once clicked, the action executes immediately and the subscriber sees a confirmation message.

Data backfill

Customer properties are backfilled automatically for all existing subscription customers (including migrated).

🚧

Backfilling does not retroactively fire subscription events; only new events post-integration will trigger.

Testing Klaviyo locally

To trial Klaviyo events in your local environment:

1. Request access to your merchant’s Klaviyo account for testing.
2. Copy the accounts row from production into your local database and extend the expires_at timestamp.
3. Update merchantId to your local merchant’s ID.
4. Trigger subscription events locally—they will appear in the test Klaviyo account.